Shoot Production: New Balance’s “Let’s Make Excellent Happen” Campaign

Client: New Balance
Agency: Arnold Worldwide
Photographer: Tadd Myers
Producer: Craig Oppenheimer
VP, Creative Director: Luke Perkins
VP, Marketing Director: Maggie Smith
Art Director: Rachel Wolak
SVP, Director of Art Buying: Sarah Doggett

We worked with Dallas, Texas-based photographer Tadd Myers to estimate and produce a shoot for New Balance as part of their “Let’s Make Excellent Happen” campaign developed by Arnold Worldwide. The project took us to the New Balance factories in Massachusetts and Maine for two meticulously scheduled shoot days. There, we captured the entire shoemaking process, as well as worker portraits and pictures of the finished shoes.