Last year, I worked on updating Birmingham, Alabama-based photographer Art Meripol’s print portfolio book. The focus was to integrate Art’s lifestyle, portrait, and hospitality work into a single portfolio with broad appeal to both editorial and commercial clients.
Wonderful Machine's Honore Brown and Christine Hughes help Louisville-based Clay Cook put together print promos for his humanitarian and commercial work. Honore helmed the edit, while Christine handled the design.
Wonderful Machine consultants Honore Brown and Jemma Dilag help Los Angeles-based Christian Witkin create a tight edit of his prolific portfolio and restructure his website to better display his latest work. Honore handled the portfolio edit, which Jemma seamlessly integrated into Christian's new-look website.
Transitioning from retail to commercial photography is one of the great challenges within this field. Honore Brown chats with four photographers to outline the step-by-step process to successfully recalibrating your portfolio to market yourself to commercial clients.