During her relocation from New York to Nashville, Laura Thompson needed help putting together an appropriate client list to transition to a new market seamlessly. Nadia Kiyatkina, a Wonderful Machine consultant, speedily delivered a list to the photographer which covered all the bases: big, small, local, and national brands.
Our definition of a Brand is any company that is not a Publication or and Agency. That list covers a lot of territory, including companies that you might not think of as brands (like architecture firms or governmental agencies).
Knowing what types of companies use commercial photography is one thing. Knowing which individuals at those companies hire photographers is quite another. All the marketing in the world won't help if you're not targeting the folks who can actually hire you. Understanding job titles is an important first step as you begin your research.
Rachid Dahnoun is a versatile, in-demand photographer and videographer with an impressive client list. But when the Bay Area-based creative felt like he needed to take another step forward in this industry, he reached out to Nadia Kiyatkina for help with putting together a list of potential agents to contact.
Associate producer Nadia Kiyatkina was preparing to travel to sunny Los Angeles for a wedding and decided to mix business with pleasure: she organized a portfolio event with Ignited, a modern marketing consultancy.