Now that you have your marketing materials in place, it’s time to get them in front of the right clients.
Our staff has the knowledge and experience to help you reconcile your interests and skills with the needs of the marketplace. We have the data and research tools to build a custom list that’s right for you. We’ll start with an evaluation of your branding, market positioning, and ideal clients to build a custom list of 50 contacts that are yours to keep
Do you have a unique project that you’d like to pitch to clients? We can develop a strategy to identify and connect you with the best audience for it. If a client does decide to use your story, we can also help you negotiate fees and licensing based on the number of images and how they are used. This process would take an additional 1-2 consulting hours.
If setting up meetings isn’t your favorite thing to do, we can do it for you. Whether you’re making a (post Covid) trip to the big city or you’d like to arrange meetings over Zoom, we can help you get in front of the right folks. First, we’ll create a hand-picked list of high-priority clients based on your interests and skills. Then we’ll send emails to schedule meetings for you. We can’t guarantee that we’ll be able to schedule any meetings as we’re at the mercy of the client’s availability. But historically, we’ve been able to arrange about three visits per session.
With hundreds of reps and photo agencies around the world, finding the one that’s right for you can be a challenge. Our marketing consultants can help you through that process. We will first evaluate your work and have a conversation with you in order to thoroughly understand your skills and interests and to establish whether you are ready to partner with a rep. With that in mind, we’ll screen our list of reps to determine which ones are most likely to be a good match for you. We’ll send personalized emails along with links to your website to each agent. We can’t guarantee that you will find a rep, however, if you do find a good match, we can help negotiate your contract for an additional fee.
Imagine having a savvy friend guide you as you grow your photography business. Marketing Mentor puts all the experience of Wonderful Machine at your fingertips. You’ll have a dedicated account executive working with you every month to help you focus on what’s important and to make steady progress. Our Marketing Mentors can help you:
Team up with us for success! To grow as quickly as possible, photographers need a sustained effort of client research and outreach. Our marketing consultants can provide that consistent support:
Our Branding & Marketing Plan is a quick and effective way to get a handle on where your career stands and how you might proceed moving forward. It starts with a conversation with one of our marketing consultants, to reconcile your interests and skills with the opportunities of the marketplace. Then, after reviewing your current marketing materials and marketing plan with our team of photo editors and designers, our marketing consultant will send you an in-depth, written analysis of your brand, our recommendations on how to improve your marketing materials and a custom marketing plan that spells out a specific course of action that you can follow for the next 6 months to move towards your goals. Finally, we’ll schedule a follow-up call with you to review that plan and answer any questions you may have.
Our consultants take an in-depth look at your current branding and marketing efforts, including website, previous promo materials, portfolio, etc. and put together a 6-month plan of action for your marketing efforts. This service works best alongside Marketing Partner.
Whether you’re launching your photography career from scratch or just looking for a new beginning post Covid, our Branding Overhaul is a great way to get a fresh start. This package provides you with all of the essential marketing tools you’ll need to communicate with prospective clients, including some or all of the following:
The process starts with a conversation with our team of photo editors, designers, and marketing consultants to really understand your interests and skills and to reconcile them with the opportunities of the marketplace. Once we have a consensus on the idea of your brand, we’ll be able to communicate that across all of your marketing materials in a way that will resonate with clients that are appropriate for you.
SEO for photographers is a tough space, with constantly changing standards and image-heavy pages. We will take a deep dive through your website and identify your current implementation’s strengths and weaknesses and provide a list of changes and explanations you can make to counteract penalties and improve your visibility to search engines.
If you’d rather leave your SEO implementation to us, we’re happy to implement the suggestions obtained in the SEO Audit for Photographers on an hourly basis.
Where is your web traffic coming from? What parts of your site are clients looking at? How long are they staying on your site, what’s your bounce rate, and why is that important? Our staff can set you up with analytics tools that will help you gather that information and then train you to interpret it and how to take action based on it.
No time to track your web analytics? Let one of our experts compile all the relevant information and deliver a report to you on a monthly or quarterly basis. We can help you understand the sources of your traffic and make recommendations about changes you can make to increase your traffic from the right types of clients.